Tuesday, December 28, 2010

Asianet

 Asianet is a Indian general entertainment channel broadcasting in Malayalam which is widely spoken in the Indian state of Kerala. In terms of viewership, Asianet is the most popular Malayalam-language television channel. Based in Thiruvananthapuram, Kerala, the channel is part of Asianet Communications Limited (ACL), a joint venture between the News Corporation-owned Star TV and Jupiter Entertainment Ventures, an Indian company led by Rajeev Chandrasekhar.
Asianet was the first privately-owned television channel in Malayalam and the second to broadcast in the language.
Asianet commenced operations by the end of 1992 and started transmission by August 1993, at a time when the only Malayalam language television channel available was the government-owned Doordarshan. The channel had hired a transponder on the Russian Ekran satellite, with an uplink from the USSR. Later, the company hired a transponder on the Rimsat satellite, and shifted the uplink to Subic Bay in the Philippines and then to Manila. Initially, the transmission time was only three hours per day which was gradually increased to 12 hours per day by the end of 1994 and later to round the clock broadcasting. In early 1995, the uplink was shifted to Singapore where it attained full operational status. With a change in the broadcasting policies of the Government of India, Asianet started an uplink from Chennai through VSNL. From July 15, 2002, Asianet had its own earth station at the Asianet Studio Complex in Puliyarakonam, Thiruvananthapuram. Over the course of more than two decades of operations, Asianet has developed its own in-house production facilities and now has full-fledged production studios in Thiruvananthapuram, Kochi and Kozhikkode.
The registered office of Asianet Communications Limited was shifted to Chennai on December 3, 1997. ACL's majority share was then acquired by Jupiter Entertainment Ventures Private Limited, owned by Rajeev Chandrashekar. In 2008, the News Corporation-owned Star TV became a majority shareholder in ACL.

The signature song of Asianet, "Shyama Sundara Kera Kedara Bhoomi" is one of the most famous Malayalam songs ever produced. Made in 1994, and originally airing in early years of the channel in the mid-90s, the song was written by renowned Malayalam poet P. Bhaskaran, composed by two-time Academy Award-winning Indian composer A. R. Rahman (who at the time, was just at the beginning of his career) and sung by Sujatha and Kalyani Menon. The video for the song is a collage of the various tokens of ethnic, cultural and traditional heritage belonging to Malayalees, set against a backdrop of the beautiful natural sights and landscapes of Kerala. Initially airing in the late 90s, the video quickly became an immediately-recognizable symbol of Malayalee culture and a long-standing emblem for Asianet. The channel name Asianet and the logo of Asianet are the product of its founder K. Sasikumar. The logo was designed by Suchatha Keshavan.

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